All eyes on this space
As in every previous edition, in 2009 the ABTA Conference features senior government officials, regulators and industry leaders to debate with experts and authorities, and to exchange views with international speakers on the most relevant issues for the industry, from strategy, politics and policy to marketing and finance.
Parallel seminars on pay television — STAs in the official show program — will present case studies, updates, information on professional training and development, and discussions of other knowledge of interest to professionals in day-to-day operations and programming, especially supervisors, managers and installers.
The STAs give industry professionals a chance to find out more about the best techniques for selling, installing, customer capture and retention, as well as new technology and business prospects. They’re also an excellent opportunity to network with programmers and to develop new sales and subscriber relationship building arguments. Encourage your team to attend!
Topics featured at the STAs:
- Techniques and practices for selling and relationship management
- Techniques and practices for customer retention and loyalty building
- New technology and market prospects
- Novelties in programming
- Motivational presentations
Pay-TV industry plans for next 20 years
The 2009 edition of the ABTA Conference will be special. In addition to analyzing and discussing 20 years of pay TV in Brazil, the panel sessions will try to discern what the immediate future holds in terms of trends in technology, services and consumer products. There is nothing similar to the ABTA Conference in Brazil. The topics discussed there are always determined by the interest of the industry and its professionals, focusing on challenges, solutions and business models. The achievements of the pay-TV industry in the past 20 years and the challenges for the years ahead, the advent of ultrabroadband and the consolidation of high-definition television (HDTV) via pay-TV networks are also on the agenda. Take a look at the full program. Seminars on pay television, STAs, take place in parallel with the Conference, presenting updates, information on professional training and development, and other knowledge of importance to professionals in day-to-day operations and programming, especially supervisors, managers and installers. The STAs feature sessions on selling techniques and practices, relationship management, customer retention and loyalty building, and novelties in programming, as well as motivational presentations. The STAs give industry professionals a chance to find out more about the best techniques for selling, installing, customer capture and retention, as well as new technology and business prospects. They’re also an excellent opportunity to network with programmers and to develop new sales and subscriber relationship building arguments. Encourage your team to attend! In 2009 the STAs also include a novelty – technical workshops to enable participants to deepen their knowledge of digital set-tops, ultrabroadband, video-on-demand, and network upgrades.